A true sustainable clothing brand
Established in 2021, Konsciouskind is a premium sustainable clothing brand based in London, UK that brings together Japanese design and a deep commitment to sustainability. Our brand embodies the spirit of Japan’s respect for nature and draws inspiration from the country’s traditional art and minimalism.
Our commitment to sustainability is evident in every aspect of our brand, from only sourcing organic and recycled textiles to producing our clothing only on demand to minimise waste. We are proud to offer a unique and responsible shopping experience for conscious ethical consumers like you.
Join us on our mission to make the world a better place through sustainable fashion. Experience the pride of doing good with Konsciouskind.
we are sustainable fashion
WHY SUSTAINABLE FASHION MATTERS
Around 10% of carbon emissions and 20% of water usage worldwide come from the fashion industry. Moreover, 85% of all textiles are wasted every year (World Economic Forum, 2020). In Europe alone, 8 million tonnes are thrown away every year and only 20% of these are recycled. This is a serious global problem. The fashion industry will never disappear, so the only way to tackle this is through sustainable fashion.
WHAT IS SUSTAINABLE FASHION
Sustainable fashion makes us rethink our clothing habits and reevaluate our shopping behavior to reduce the carbon footprint of textile production and energy used in manufacturing and transportation. It is more than just eco-friendly – it’s about being aware of the resource costs and impact on the environment, people and animals involved in each step of the process.
Our pillars of sustainable fashion.
We believe all fashion should only use sustainable materials. As a true sustainable clothing brand, we do.
As a matter of policy, we can ascertain that all the cotton contained in the textiles we source is 100% organic. You will never find unsustainable conventional cotton within our apparel. Organic cotton is unbelievably better for the environment and the farmers who cultivate it.
No hazardous pesticides
Less energy and water use
Up to 94% less carbon emissions
Also as a matter of policy, 100% of the polyester contained within our textiles is 100% recycled polyester (or rPET). This material helps our hoodies and jumpers be stronger, more breathable and durable. Environmental benefits include:
33-53% energy savings
Combats plastic pollution
Circular economy adoption
NeoPigment water-based vegan inks are used to print on our apparel.
low carbon emissions
Route to net zero
Our primary measure to reduce carbon emissions is to limit manufacture with our made on order model. Likewise, using organic cotton comes with the benefit of less energy-intensive farming, which also translates into lower carbon emissions.
For your information, the carbon emission savings associated with each piece from our collection have been estimated through a desktop appraisal and can be found in each product’s description.
On the path to a net zero economy, we are also actively looking to reduce further our carbon emissions by optimising our existing processes, continuously exploring different supply chains and carbon offsetting measures.
reduced water usage
The primary sustainable material in our garments is organic cotton. This is produced through the implementation of organic farming practices, which can require up to 91% less water usage.
For your information, the water usage savings associated with each piece from our collection have been estimated through a desktop appraisal and can be found in each product’s description.
zero waste model
Made on order
We only print or sew our designs on demand. Unlike typical fast-fashion giants, we do not source products in bulk. This allows us to:
Prevent textile waste
Lower carbon emissions
Reduced water and energy use
How do we achieve this? With a direct-to-garment (DTG) printing method which virtually results in zero wastewater and requires less energy. This truly breaks away from traditionally unsustainable fast-fashion giants and allows us to drive a much needed change in the industry.
We are a small company that collaborates with ethical suppliers. Besides high-quality textiles, we also expect them to have fair labour conditions in place for all their workers. In line with the Ethical Trading Initiative Base Code, these include, but are not limited to, no forced labour, no child labour, fair living wages, appropriate working hours, a safe and hygienic working place, and equality for all.
Our way of ensuring fair labour practices throughout our supply chain is by careful review of the suppliers’ documentation, prioritising Fair Wear Foundation members, and through third-party certifications like GOTS.
Global Organic Textile Standard
Our sustainable clothing brand includes GOTS certified clothing. This helps us ensure:
Organic material farming
Fair working conditions
Disuse of hazardous chemicals
Fair Wear Foundation
Our apparel is manufactured in Fair Wear approved factories. The Fair Wear Foundation is an non-profit organisation that works to improve workplace conditions in clothing factories and helps sustainable clothing brands like ours have certainty over the supply chain. We share their core principles:
Respect human rights
Good workplace conditions
We are selective when it comes to suppliers. We only source apparel from transparent and ethical manufacturers which indicate the origin of the textile and with sustainability policies in place. Note that you can find this information in each product’s description.
We also rely on third-party certifications to ensure the sustainability and traceability of our garments.
For transparency, the country of origin and manufacturer of each piece from our collection is displayed in each product’s description. You will also be able to find a link to each supplier’s sustainability strategy.
We love and respect all animals. While discovering our vegan clothing, you will also find PETA-approved labels.
No tests on animals
No animal by-products
Konsciouskind x UN SDGs
What’s our top priority? Sustainable development
As a sustainable clothing brand offering premium, responsibly-crafted clothing, we align with the United Nations’ Sustainable Development Goals. Our focus on sustainable materials, ethical labour, and reducing environmental impact sets us apart.
Made from the finest organic cotton, our sustainable jumpers and t-shirts are not only soft and comfortable to wear, but also promote sustainable agricultural practices, aligning with SDG 2 Zero Hunger and SDG 15 Life on Land.
In addition, our production processes are designed to minimize our carbon footprint, water usage and overall waste, aligning with SDG 6 Clean Water and Sanitation, SDG 12 Responsible Consumption and Production and SDG 13 Climate Action. We also promote durability and longevity in our products through high-quality manufacture, aligning again with SDG 12 Responsible Consumption and Production and SDG 14 Life Below Water.
We are also committed to fair wages, safe working conditions, and non-discrimination for the workers in the supply chain, aligning with SDG 8 Decent Work and Economic Growth and SDG 10 Reduced Inequalities. This also helps us support local communities in developing countries, and in turn, aligns us with SDG 11 Sustainable Cities and Communities.
Elevate your wardrobe and make a statement in support of a sustainable future. Choose our premium sustainable clothing and commit to quality, responsibility, and sustainability.
Meet our founder
At the heart of Konsciouskind, there is a passion for driving positive change in the world. And this comes from the vision of our founder, Eiki.
A true believer in sustainability
“I am a true believer in the ability of sustainability to address pressing global challenges such as poverty, inequality, climate change, and environmental degradation with a transformative impact.”
Konsciouskind is born
“Konsciouskind was born to make a difference and to help others make a difference. I wanted to create a truly sustainable clothing brand which could inspire sustainability beyond the realms of clothing. Fashion is a powerful communication medium, and I wanted to exploit it for the good of the planet and its people, for its future.”
The brand’s Japaneseness
“Where did Konsciouskind’s Japanese aspect come from? I come from a Japanese background myself. I was raised to always be respectful of nature, as the Japanese Shinto value of harmony dictates. My aspiration for an inspiring sustainable clothing brand merged well with Japan’s tradition.”
Our founder’s dedication to driving change is reflected on our sustainable clothing brand’s ethos. Konsciouskind provides you with the opportunity to elevate your wardrobe as you support the planet and its people. With every purchase, you are not only investing in beautiful, high-quality sustainable clothing but also in a better future for us all.